How to Engage Persuadables On Climate
Earlier this year, we met ‘The Persuadables’. Now, we’re diving deeper into the language, symbolism and semiotics that connect.
Do you struggle to find the words to craft clear and compelling comms on climate?
Keen to engage new audiences with your sustainability messaging and grow your market share?
Media Bounty’s new and exclusive research, “Why words matter: a new way to speak to Brits about climate change” uncovers the language, symbolism and semiotics that will engage ‘Persuadables’ with ethical products – a significant 69% of the UK audience that’s been largely untapped by sustainable brands.
Download the report below, or watch the webinar back here.
Share
You’ll also like

New Work for Newman’s Own: Want Some With Your Ranch?
Announcing our first campaign for Newman’s Own. Newman’s Own is known for its range of salad dressings, dips, and its long-standing purpose-led model, donating 100%

Project Hail Mary: Why it might be one of the best covert ‘climate films’ ever
Hollywood heartthrob? Check. Talking rock alien? Check. Good storytelling that manages to get people interested in a film that’s about climate, without making it all about climate, and doing it in a


