In this article, we’ll take you through: Who the Persuadables are How World Land Trust, Men’s Minds Matter and Jacob Douwe Egberts’ Peet’s engaged Persuadable audiences What worked: the techniques that had the biggest impact
Join Media Bounty for a free webinar on how to engage mainstream ‘Persuadable’ audiences and drive effectiveness in your campaigns.
Sustainability. It’s big business, and whatever you do, it’s increasingly becoming your business. But how do you tackle the issue in a way that engages people? Following our research into the “Persuadables”, uncovering what people really think about climate, Media Bounty and ACT’s Jake Dubbins and Flo Lujani were joined by Matt Bourn, Director of...
Join Media Bounty and other industry experts for a discussion on actionable strategies to help your brand cut through greenwash and engage ‘The Persuadables’ to create mainstream impact.
A webinar from Media Bounty on developing simpler, sharper climate-related messages to engage new audiences with your brand. get your tickets here:
Featured press: first published in The Drum. Legislation changes on the horizon with the UK’s digital markets, competition, and consumer bill and the EU’s green claims directive mean the stakes are getting higher for brands trying to communicate sustainability claims properly. Big companies could face penalties of up to 10% of global turnover, and individual fines of £30,000 (around...
Media Bounty sat down with the ASA to chat about changes to greenwash regulation.
On 14th September at 10:30am, we're hosting a webinar - Getting Past the Greenwash: Top 10 Tips for Taking Your Sustainability Communications Beyond Skin Deep.