It’s unlikely that anyone on the Jet2holidays marketing team got to actually take a Jet2holiday this year. Jess Glynne’s ‘Hold My Hand’ and the refreshed 2024 VO went mega-viral as TikTokers stitched “Nothing beats a Jet2holiday” over nightmare holiday moments. But what does this teach us as marketeers? From our perspective, it’s an absolute masterclass...
Did you know that a lack of information integrity, caused by things like misinformation and disinformation, pose the biggest risk to society over the next two years? More than war, climate change or inflation? And did you also know that the advertising industry is part of the reason why? Thankfully, there’s a different way. That’s...
Out of home (OOH) has been around since the dawn of advertising and for good reason. It can quickly make an impact on passers-by and be used in a variety of innovative ways. While you might think of OOH as just a big billboard on the side of a building, it encompasses a much...
Ever heard of the curb cut effect? It’s where accessibility features designed for people with disabilities end up helping everyone else, too. It’s named after curb cuts – or dropped curbs if you’re speaking British English. They were initially intended for wheelchair users but now help people pushing buggies, carrying luggage and more. The same...
At Media Bounty, we've built our media offering on what we value: honesty, effectiveness and sustainability. Sounds good, doesn't it? But what does that mean for you and your organisation?