Jed Price of Media Bounty explains how to help the planet – while boosting business.
Sustainability. It’s big business, and whatever you do, it’s increasingly becoming your business. But how do you tackle the issue in a way that engages people? Following our research into the “Persuadables”, uncovering what people really think about climate, Media Bounty and ACT’s Jake Dubbins and Flo Lujani were joined by Matt Bourn, Director of...
Join Media Bounty and other industry experts for a discussion on actionable strategies to help your brand cut through greenwash and engage ‘The Persuadables’ to create mainstream impact.
Guy Parker, chief executive of the Advertising Standards Authority, discusses its anti-greenwashing regulations with Harriet Kingaby of Media Bounty.