Jake Dubbins, Co-Founder of the Conscious Advertising Network and Media Bounty, voices his concerns about the environmental and social impact of AI
Campaign Ad Net Zero Awards winners 2023: Travel & Transport A campaign from ACT Climate Labs (a project powered by Media Bounty) and climate charity Possible, Bump into Brum supports Possible's ‘Car-Free Cities’ campaign to encourage people to reduce their car usage.
Guy Parker, chief executive of the Advertising Standards Authority, discusses its anti-greenwashing regulations with Harriet Kingaby of Media Bounty.
Media Bounty and the World Land Trust have launched an integrated advertising campaign which uses large format premium digital out of home (DOOH) screens across the UK to build awareness around the environmental charity’s work to protect wildlife species and save threatened habitats.
Featured press: first published in The Drum. Legislation changes on the horizon with the UK’s digital markets, competition, and consumer bill and the EU’s green claims directive mean the stakes are getting higher for brands trying to communicate sustainability claims properly. Big companies could face penalties of up to 10% of global turnover, and individual fines of £30,000 (around...
Media Bounty sat down with the ASA to chat about changes to greenwash regulation.
Featured press: first featured in Startups Magazine. Polly Roberts, Head of Strategy and Planning at ethical advertising agency Media Bounty, looks at the seven things brands need to know about moving from a startup to a scaleup. 1. MAKE SURE YOU HAVE A BRAND Moving from response comms to brand comms means you need to...
Featured press: first published in Little Black Book. Agency strategy experts respond to Beyond the Climate Bubble - our report which lays out strategies to market to the persuadables and argues that hyper-focusing on the ‘climate conscious elite’ won’t move the needle,
New research from Media Bounty finds the key to unlocking growth in the sustainable products market is to apply the basic law of how to grow – sell to light buyers. Harriet Kingaby, Co-chair at The Conscious Advertising Network and Florencia Lujani, Strategy Director, Culture & Climate at Media Bounty, outline 10 key recommendations.
Media Planning Director Taylan Siseci argues that OOH might be losing one of its most powerful points of differentiation: its non-invasiveness.