It’s unlikely that anyone on the Jet2holidays marketing team got to actually take a Jet2holiday this year. Jess Glynne’s ‘Hold My Hand’ and the refreshed 2024 VO went mega-viral as TikTokers stitched “Nothing beats a Jet2holiday” over nightmare holiday moments. But what does this teach us as marketeers? From our perspective, it’s an absolute masterclass...
Did you know that a lack of information integrity, caused by things like misinformation and disinformation, pose the biggest risk to society over the next two years? More than war, climate change or inflation? And did you also know that the advertising industry is part of the reason why? Thankfully, there’s a different way. That’s...
It’s easy to forget how distinct the different parts of the UK are. Ninety-two different historic counties, four nations. Each rooted in their own history, heritage, community and identity. Various factors – from colonialism to Thatcherism to social media – have led to language, dialects, accents and identity homogenising somewhat. But in 2025, we’re...
The average production project releases the equivalent of 6.2 tonnes of CO2. Thankfully, says Gemma Day at Media Bounty, there are plenty of ways to reduce it – just look at the example our agency has set. Sustainable advertising. Two words adland rarely used side by side, until recently. Advertising influences consumers, how they behave,...
In this article, we’ll take you through: Who the Persuadables are How World Land Trust, Men’s Minds Matter and Jacob Douwe Egberts’ Peet’s engaged Persuadable audiences What worked: the techniques that had the biggest impact
At a time where governments across the globe are rolling back their commitments, it’s felt more important than ever to be part of a community demanding more from themselves and others.
Media Bounty's Tommy Lee shares his learnings from volunteering at men's mental health charity, Men's Minds Matter, and encourages others in industry to use their skills... for good.
Do you struggle to find the words to craft clear and compelling comms on climate? Keen to engage new audiences with your sustainability messaging and grow your market share? Media Bounty's new and exclusive research, “Why words matter: a new way to speak to Brits about climate change” uncovers the language that will engage ‘Persuadables’ with ethical products - a significant 69% of the UK audience that's been largely untapped by sustainable brands.
The evidence is clear: if brands want to sell more plant-based products to more people, they’ve got to tap into audiences who are reluctant to commit to veganism and aren’t interested in buying into a lifestyle. How do they do this? By ditching the labels, leading with benefits, and embracing flexibility.
Featured press: first featured in Startups Magazine. Polly Roberts, Head of Strategy and Planning at ethical advertising agency Media Bounty, looks at the seven things brands need to know about moving from a startup to a scaleup. 1. MAKE SURE YOU HAVE A BRAND Moving from response comms to brand comms means you need to...