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Thought Leadership

Will the return of Instagram’s chronological feed fix its brand problems?

Meta-owned Instagram is bringing back the option to view feeds chronologically, with two choices for users – ’Favorites’ and ’Following’. A press release announcing the move states: ”Favorites shows you the latest from accounts that you choose, like your best friends and favorite creators. In addition to this view, posts from accounts in Favorites will also show up higher in your home feed.

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What I learned… in hurricane relief in the Bahamas, with Media Bounty’s Jake Dubbins

Jake Dubbins is managing director at ethical creative agency Media Bounty and co-founder of the Conscious Advertising Network. Ethics and climate are a big part of what he does now, but you might be surprised to find that, not too long ago, he spent a few years with his metaphorical boots on the ground, working with Bahamian citizens to prepare for catastrophic hurricanes. We chatted with him about some of the weirder parts of that story, and how they’ve stuck with him.

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