STAND UP TO THE BLAND
The industry is drowning under a tsunami of sameness. Playing it safe has become the norm. We’re in an era of camouflage communications – and it’s time to don your neon.
Media Bounty’s new tool is here to help you Find Your Brave on social media and beyond. We measure you against our six indicators of bravery to see how you stack up against the competition. Picking up the areas you’re doing well, and the things to focus on to give your brand a kick up the backside.
How we do it:
- Disruption: Is your product, service, brand or campaign genuinely and positively disruptive? Did it piss your competitors off, and make them wish they did it themselves?
- Insight: Is your strategy effective and born out of genuine insight? Or did it hang on a hunch?
- Brand impact: Is what you’re doing worth it? Has it increased awareness, affinity or sales? Does it further brand purpose and values?
- Social impact: Are you making the world a better place? Does it deliver against purpose? What are people saying about you, even when they don’t @ you?
- Consumer impact: Are you making peoples’ lives better? But this isn’t just an ego-drive for us. We use powerful social listening tool Pulsar to collect the insights and track real time conversations. Seeing what your customers are saying to your face and behind your back.
- Media innovation: Is the media strategy forward-thinking? Does it truly take advantage of new digital formats and social media?
If you want to find out how brave you really are, and what to do to stay meaningful and relevant in the mind and wallets of your customers, complete the form below.