Our 2024 Impact Report

As a B Corp, we publish our impact report every year. Giving you a behind-the-scenes look at the policies, processes and people that hold our agency to high ethical standards. Thanks for taking an interest in what we got up to in 2024! 

When in June 2024, UN Secretary General Antonio Guterres issued a global call for a ban on fossil fuel advertising, the industry’s reputation sunk to a new low.

Advertising has a trust problem. Widespread greenwashing, coupled with lack of transparency and conflicts of interest in media supply chains, has taken its toll. According to the latest All In Census from the Advertising Association, just 40% of people working in advertising feel it’s a trustworthy industry – while only 44% believe it has a positive impact on society.

Yet advertising has a proven track record of using creativity to change hearts and minds. To create meaningful change in the world, we need those skills to be harnessed for good. In 2024 we showed how this could be done with powerful work to support an energy transition for Warm This Winter, and encouraging positive climate action with Potential Energy and Parents for Future. And we’re leading work within the industry to improve transparency and restore trust through CAN and our ACT Climate Labs project. 

Jake & Emma, Co-founders, Media Bounty