The ads feature the real stories of three women who followed their hearts and dreams, took a leap, and changed their life for the better. From starting a football club for the over forties to becoming a professional drummer, to swapping the boardroom for the yoga mat.
The work is live now across VOD platforms, with social, digital, influencer, and in-store coming soon.
Featured press: first featured in Startups Magazine. Polly Roberts, Head of Strategy and Planning at ethical advertising agency Media Bounty, looks at the seven things
Featured press: first published in Little Black Book.
Agency strategy experts respond to Beyond the Climate Bubble – our report which lays out strategies to market to the persuadables and argues that hyper-focusing on the ‘climate conscious elite’ won’t move the needle,
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