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It’s The Persuadables: How The Mainstream Makes Ethics The Effective Choice

Event banner: It's 'the Persuadables': How the mainsteream makes ethics the effective choice.

Join Media Bounty on the 26th June at 10.30am, for a free webinar on how to engage mainstream ‘Persuadable’ audiences and drive effectiveness in your campaigns.

Get your ticket here.


18 months on from the publication of their landmark report, ‘Beyond the Climate Bubble’, Media Bounty sits down with some of the organisations who’ve used these insights to drive effectiveness in their campaigns.

From international conservation charity World Land Trust to Men’s Health Charity Men’s Minds Matter, we’ll be discussing how these organisations have engaged ‘the Persuadables’, and how it transformed their results.

Who is this for?

In this event you’ll learn how to improve engagement with sustainability comms. You won’t want to miss this if you’re a marketer or sustainability professional at a brand, charity or organisation.

Get your ticket here.


Florencia Lujani, Strategy Director, Media Bounty & ACT Climate Labs

Florencia Lujani is a Strategy Director with a love for impactful creativity driven by smart strategic thinking. She works with brands and the climate sector developing strategies that help shift the world to a sustainable economy, using her expertise in brand strategy, creative planning and ideation, insights and cultural analysis. At Media Bounty, she leads the strategy of ACT Climate Labs, a project dedicated to improving the effectiveness of climate communications and fighting misinformation.

Dan Bradbury, Director of Brand and Communications, World Land Trust

Dan Bradbury is the Director of Brand and Communications at World Land Trust (WLT). With a background in illustration and design, Dan brings creative expertise to his role. Leading a team to craft compelling narratives and visual identities to amplify WLT’s mission of land conservation and biodiversity protection. Through strategic branding and communication initiatives, Dan and the team engages audiences, igniting passion for environmental advocacy. Dan’s unique blend of creativity and commitment drives impactful storytelling, shaping a more sustainable future for our planet.

Tommy Lee, Director, Men’s Minds Matter & Senior Copywriter, Media Bounty

Tommy is Senior Copywriter at Media Bounty, where he’s worked for almost five years. He’s also on the board of directors at the suicide prevention charity, Men’s Minds Matter. His career has seen him work on brands such as Adobe Creative Cloud, Terry’s Chocolate Orange and Greenpeace.

More panellists to be announced soon.

Get your ticket here.


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