Announcing our first campaign for Newman’s Own.
Newman’s Own is known for its range of salad dressings, dips, and its long-standing purpose-led model, donating 100% of profits to children’s charities – totalling more than $600 million since 1982.
For their summer campaign, we led creative, media planning and media buying, which is now live across digital out-of-home, programmed to go live only when the weekend forecast is warm & sunny, and audio, including sponsorship of the podcast Get A Grip with Angela Scanlon and Vicky Pattinson.
Our approach is rooted in a simple truth: fans of ranch dressing see it as the hero of any meal. So we applied it liberally across our ads to catch eyes and get mouths watering. Launched just in time for BBQ season, the campaign aims to drive awareness and sales among millennial families.
