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Media Bounty launches Bodyform’s new intimawear™ range of period pants

by Charlotte Mason-Mottram - April, 2021

As a big player in the period industry, Bodyform will be adding these washable, absorbant pants to its portfolio as a sustainable fashion piece, giving customers the freedom of wearing nothing extra when menstruating.

Media Bounty has been briefed to develop a content and messaging strategy for the UK social channels, as well as a community management plan. Localised media buying and audience segmentation is taking place across social, testing new audiences. And as part of the intimawear™ by Bodyform influencer programme, Media Bounty is managing earned influencers and content creation, driving advocacy with ratings and reviews.

There are two styles available in sizes S-XL: The Hipster and The Bikini, both featured in black or burgundy. The pants are made with Tritech™ technology for extra absorption power and can be worn for up to 8 hours. The pants are available to buy via Bodyform’s DTC site and in-store and online at Tesco.

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