Building mass digital engagement on a budget
Launching a new hair-care range & inviting 16-24 year olds to #CHOCITLIKEITSHOT with a campaign to build mass digital engagement.
Lee Stafford’s new, chocolate-scented range, was just that little bit ‘extra’. Our 16-24 year old audience were looking for indulgence, fun and a chance to get involved.
We shot launch assets, and developed influencer partnership content, inviting fans to ‘show ‘em who’s gloss’ and share their own looks.
An integrated digital and in-store campaign, with an intelligent media plan to build mass engagement online for minimal budget.
4.1 million estimated reach; 95k video views and 356k engagements.