Seriously Strong

Shining a light on Seriously’s Scottish heritage and provenance to build a brand with purpose.

THE INSIGHT

The cheddar category has become increasingly commoditised. The pressure is on for brands to achieve stand-out. Our audience cares about heritage and provenance, which are two key points of difference for Seriously.

THE APPROACH

We went back to the brand’s roots, speaking to Scottish farmers about the cheese-making process and how the brand has supported them. And importantly, we introduced the audience to the cows behind the cheese!

THE OUTPUT

A full ‘Made In Scotland’ content toolkit and supporting social engagement programme.

THE RESULTS

6.1% engagement rate (vs 0.6% benchmark) and 1000% social audience growth.