Tackling more taboos with Bodyform's #wombstories
In July 2020, we worked with Bodyform on our boldest campaign together yet: #wombstories.
The multi-channel project confronts a damaging code of conduct that women live with every day: one that dictates what they should – and shouldn’t – feel about their bodies. The reality is, there isn’t one tidy biological timeline that women live by. Society’s schedule of puberty, pregnancy, menopause just doesn’t apply to so many. But this isn’t something we talk about. This needs to change.