Blocking Greenwashing for COP26
2021’s COP26 Summit in Glasgow was the planet’s final chance to avert a climate catastrophe.
But here’s the thing. Some companies saw it as an opportunity to pull the wool over the world’s eyes.
If we left them to it, it’d be nothing but an orgy of greenwashing. An avalanche of disinformation. A week-long corporate pat on the back.
All with no real results.
We worked with Iris London to make sure this didn’t happen. And to tell the people at the top, that the rest of the planet was watching them.
We were responsible for media strategy, media planning and media buying.