Crackd, the no-egg egg
Meet the egg that’s made, not laid.
Media Bounty were approached by Noble Foods in 2019 – way back when the new normal would have sounded mental - to launch their first foray into the vegan market – a plant-based liquid egg replacement.
We worked with the brand from initial product idea, to shop shelf and beyond. Our remit covered creating content for VOD, social and their website, media strategy, channel planning, as well as help with branding.