Wanderlust meets hungerlust:
Summer Stories for Lee Kum Kee
If you’ve had Chinese food, you’ve probably had Lee Kum Kee food.
With a heritage going back over 130 years, they make truly delicious authentic sauces. They’re the choice of in-the-know home cooks and Michelin Star chefs. The problem is, not many Brits know that.
They have a strong story. They (accidentally) invented Oyster Sauce back in 1888. They’re one of the only ‘Chinese’ food brands sold in the UK to actually make their products in China. But awareness is low. They’re kept in the world foods aisle in supermarkets – away from their inferior, inauthentic competitors.
They have entrusted Media Bounty to change this. Adding personality to the products, and feeding consumers with a context to enjoy real, proper, tasty Chinese food.