Men's Minds Matter
If You Think Something’s Up, Bring It Up. A digital out of home and social campaign for Men’s Minds Matter
[Trigger warning: suicide]
A British man dies of suicide every two hours. It’s the single biggest killer of men under 45 in the UK.
As part of Media Bounty’s ongoing pro bono initiative, we work with charities and not-for-profits close to our team’s hearts. Since the pandemic, mental health has been on our minds more than ever. And once we became aware of the shocking numbers around male suicide – we wanted to do something to help.
Men’s Minds Matter are a not-for-profit organisation working to reduce those numbers. They specialise in developing psychological interventions for people at risk of suicide.
We approached them in February 2022 with a proactive out of home and social media campaign idea.