The answer, was our campaign: Be Your Berry Best.
Being your berry best is about finding something from within. A positive push that allows you to make every day, your day, whatever that looks like.
Ads centred around the real stories of real women going against the grain, and doing what they love. Carol, the founder of an ‘old girls’ football club, Emma, a professional drummer, and office worker-turned-yoga instructor Shruti.
We shot a TVC in partnership with production company Meldrum Dent, shown across All4, ITV and Sky AdSmart, as well as on social and YouTube.
The video was also hosted on Threeps – a platform that donates to charity every time someone watches an ad – in support of Wellbeing of Women.
Shoppers were targeted by out of home placements outside key supermarkets.
Netflix’s Crazy Delicious winner, @AlphaFoodie, produced six pieces of content to bring the product benefits to life for her 1.3 million followers.
And we stayed true to our own environmental ethos throughout the whole process – from production to media. We followed AdGreen’s principles for sustainable production, offsetting all emissions. The IPA’s carbon calculator was used to offset against our media budget.