Rewriting Extinction:
comic books to save the planet
Rewriting Extinction is a storytelling project with one aim: to save as many animals from extinction as possible.
It raises funds and awareness to protect indigenous land, reintroduce animals back into the wild and safeguard over 500 species.
It’s a partnership of seven different charities, including World Land Trust – Media Bounty’s charity partner. A number of celebs and creative legends have contributed – including Ricky Gervais, Cara Delevingne and Taiki Waititi.
Rewriting Extinction’s Founder, Writer and Producer Paul Goodenough, chose us as their creative partner.
We were responsible for naming, logo design, branding, launch toolkit, comms toolkit and the launch comms plan.