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Will the return of Instagram’s chronological feed fix its brand problems?

Meta-owned Instagram is bringing back the option to view feeds chronologically, with two choices for users – ’Favorites’ and ’Following’. A press release announcing the move states: ”Favorites shows you the latest from accounts that you choose, like your best friends and favorite creators. In addition to this view, posts from accounts in Favorites will also show up higher in your home feed.

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