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‘The opportunity of the century’: How to build trust in your green messaging, with Media Bounty 

Sustainability. It’s big business, and whatever you do, it’s increasingly becoming your business. But how do you tackle the issue in a way that engages people?  Following our research into the “Persuadables”, uncovering what people really think about climate, Media Bounty and ACT’s Jake Dubbins and Flo Lujani were joined by Matt Bourn, Director of...

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This month at media bounty

It’s been a bumper month at Media Bounty, with almost too many shout-outs to include. From new team members to awards and new clients, we've been busy, to say the least. We’ve put together a rapid round-up of this month's biggest news to give you a peek at what’s been happening in the Media Bounty office. Expect some new faces, shiny trophies and a trip to the beach.

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Life after death (of the cookie)

When it comes to providing free content to users online, third-party cookies have been at the core. Of course, giving users access to such a wealth of free content online is a welcomed benefit. But what isn’t welcomed is the ability to track them across websites without their knowledge and without being transparent about what they are actually giving up – their private data.

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Will the return of Instagram’s chronological feed fix its brand problems?

Meta-owned Instagram is bringing back the option to view feeds chronologically, with two choices for users – ’Favorites’ and ’Following’. A press release announcing the move states: ”Favorites shows you the latest from accounts that you choose, like your best friends and favorite creators. In addition to this view, posts from accounts in Favorites will also show up higher in your home feed.

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