It’s unlikely that anyone on the Jet2holidays marketing team got to actually take a Jet2holiday this year. Jess Glynne’s ‘Hold My Hand’ and the refreshed 2024 VO went mega-viral as TikTokers stitched “Nothing beats a Jet2holiday” over nightmare holiday moments. But what does this teach us as marketeers? From our perspective, it’s an absolute masterclass...
Out of home (OOH) has been around since the dawn of advertising and for good reason. It can quickly make an impact on passers-by and be used in a variety of innovative ways. While you might think of OOH as just a big billboard on the side of a building, it encompasses a much...
You know what time it is. From historic elections, to historic temperatures, to the Glasgow Willy Wonka Experience… it’s been a year where things have undeniably happened in a big way. But whatever we saw outside our windows or on our phone screens, we kept ourselves busy. As Media Bounty celebrated it’s sweet 16th, our...
The average production project releases the equivalent of 6.2 tonnes of CO2. Thankfully, says Gemma Day at Media Bounty, there are plenty of ways to reduce it – just look at the example our agency has set. Sustainable advertising. Two words adland rarely used side by side, until recently. Advertising influences consumers, how they behave,...
In this article, we’ll take you through: Who the Persuadables are How World Land Trust, Men’s Minds Matter and Jacob Douwe Egberts’ Peet’s engaged Persuadable audiences What worked: the techniques that had the biggest impact
Jed Price of Media Bounty explains how to help the planet – while boosting business.
Join Media Bounty for a free webinar on how to engage mainstream ‘Persuadable’ audiences and drive effectiveness in your campaigns.
Sustainability. It’s big business, and whatever you do, it’s increasingly becoming your business. But how do you tackle the issue in a way that engages people? Following our research into the “Persuadables”, uncovering what people really think about climate, Media Bounty and ACT’s Jake Dubbins and Flo Lujani were joined by Matt Bourn, Director of...
Campaign Ad Net Zero Awards winners 2023: Travel & Transport A campaign from ACT Climate Labs (a project powered by Media Bounty) and climate charity Possible, Bump into Brum supports Possible's ‘Car-Free Cities’ campaign to encourage people to reduce their car usage.
Featured press: first published in Little Black Book. Agency strategy experts respond to Beyond the Climate Bubble - our report which lays out strategies to market to the persuadables and argues that hyper-focusing on the ‘climate conscious elite’ won’t move the needle,