We can’t be the only one that has been having a bit of an internal struggle about the business we are in. Pedalling brands, whilst we discuss the climate emergency and the projected world heating passes over 2 degrees, feels conflicting.
Carl Jung's archetypes and their infographic-friendly framework are commonplace in advertisers’ tool kits, perfect for segmenting audiences and crafting brand personas. Media Bounty strategist Ellie Malpas takes a look at the four main archetypes and how they can be useful in reframing narratives.
New AutoMotive has appointed ethical creative agency Media Bounty to work on an integrated campaign to encourage UK drivers to switch petrol and diesel cars for zero emissions electric vehicles. The agency will also handle media planning.