Out of home (OOH) has been around since the dawn of advertising and for good reason. It can quickly make an impact on passers-by and be used in a variety of innovative ways. While you might think of OOH as just a big billboard on the side of a building, it encompasses a much...
In this article, we’ll take you through: Who the Persuadables are How World Land Trust, Men’s Minds Matter and Jacob Douwe Egberts’ Peet’s engaged Persuadable audiences What worked: the techniques that had the biggest impact
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Media Planning Director Taylan Siseci argues that OOH might be losing one of its most powerful points of differentiation: its non-invasiveness.
It’s been a bumper month at Media Bounty, with almost too many shout-outs to include. From new team members to awards and new clients, we've been busy, to say the least. We’ve put together a rapid round-up of this month's biggest news to give you a peek at what’s been happening in the Media Bounty office. Expect some new faces, shiny trophies and a trip to the beach.
When it comes to providing free content to users online, third-party cookies have been at the core. Of course, giving users access to such a wealth of free content online is a welcomed benefit. But what isn’t welcomed is the ability to track them across websites without their knowledge and without being transparent about what they are actually giving up – their private data.
The climate crisis pits the limited impact of the individual against the collective indifference of the masses – with countries, consumers, companies and politicians each pointing the finger at each other and carrying on with business as usual. Big changes with complex solutions are needed.
Mental health not-for-profit Men’s Minds Matter has launched a campaign sharing the last message sent by men to loved ones before they took their own life. ONS research shows that suicide is the biggest killer of men under 45, with men making up 76% of all suicides in the UK over the past decade.
Meta-owned Instagram is bringing back the option to view feeds chronologically, with two choices for users – ’Favorites’ and ’Following’. A press release announcing the move states: ”Favorites shows you the latest from accounts that you choose, like your best friends and favorite creators. In addition to this view, posts from accounts in Favorites will also show up higher in your home feed.
Iconic skincare brand Roc is planning a summertime launch of its new Revive + Glow collection. Creative, media planning and buying, PPC and influencer briefing will be managed by integrated agency Media Bounty.