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why words matter

Mastering Sustainability Messaging

Do you struggle to find the words to craft clear and compelling comms on climate? Keen to engage new audiences with your sustainability messaging and grow your market share? Media Bounty's new and exclusive research, “Why words matter: a new way to speak to Brits about climate change” uncovers the language that will engage ‘Persuadables’ with ethical products - a significant 69% of the UK audience that's been largely untapped by sustainable brands.

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