For the third year running, we’re delighted to be winners in the Best Practice category at The Campaign Ad Net Zero Awards.
The average production project releases the equivalent of 6.2 tonnes of CO2. Thankfully, says Gemma Day at Media Bounty, there are plenty of ways to reduce it – just look at the example our agency has set. Sustainable advertising. Two words adland rarely used side by side, until recently. Advertising influences consumers, how they behave,...
In this article, we’ll take you through: Who the Persuadables are How World Land Trust, Men’s Minds Matter and Jacob Douwe Egberts’ Peet’s engaged Persuadable audiences What worked: the techniques that had the biggest impact
Jed Price of Media Bounty explains how to help the planet – while boosting business.
Join Media Bounty for a free webinar on how to engage mainstream ‘Persuadable’ audiences and drive effectiveness in your campaigns.
Sustainability. It’s big business, and whatever you do, it’s increasingly becoming your business. But how do you tackle the issue in a way that engages people? Following our research into the “Persuadables”, uncovering what people really think about climate, Media Bounty and ACT’s Jake Dubbins and Flo Lujani were joined by Matt Bourn, Director of...
Campaign Ad Net Zero Awards winners 2023: Travel & Transport A campaign from ACT Climate Labs (a project powered by Media Bounty) and climate charity Possible, Bump into Brum supports Possible's ‘Car-Free Cities’ campaign to encourage people to reduce their car usage.
Featured press: first published in Campaign Magazine Campaign Ad Net Zero Awards winners 2023: Best Practice in Sustainability – Small Agency On a mission to be the leading ethical agency by 2026, Media Bounty’s commitment to climate is baked into its DNA, and has been since its inception 14 years ago, when it selected for...
Featured press: first published in The Drum. Legislation changes on the horizon with the UK’s digital markets, competition, and consumer bill and the EU’s green claims directive mean the stakes are getting higher for brands trying to communicate sustainability claims properly. Big companies could face penalties of up to 10% of global turnover, and individual fines of £30,000 (around...
Media Bounty sat down with the ASA to chat about changes to greenwash regulation.