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ethical advertising

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‘The opportunity of the century’: How to build trust in your green messaging, with Media Bounty 

Sustainability. It’s big business, and whatever you do, it’s increasingly becoming your business. But how do you tackle the issue in a way that engages people?  Following our research into the “Persuadables”, uncovering what people really think about climate, Media Bounty and ACT’s Jake Dubbins and Flo Lujani were joined by Matt Bourn, Director of...

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Sink or swim: 5 ways to prepare for the ASA’s new greenwashing restrictions

Featured press: first published in The Drum. Legislation changes on the horizon with the UK’s digital markets, competition, and consumer bill and the EU’s green claims directive mean the stakes are getting higher for brands trying to communicate sustainability claims properly. Big companies could face penalties of up to 10% of global turnover, and individual fines of £30,000 (around...

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green growth

‘Persuadables’ – the key audience for green growth

New research from Media Bounty finds the key to unlocking growth in the sustainable products market is to apply the basic law of how to grow – sell to light buyers. Harriet Kingaby, Co-chair at The Conscious Advertising Network and Florencia Lujani, Strategy Director, Culture & Climate at Media Bounty, outline 10 key recommendations.

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