In a world that’s lurching from one crisis to next, you can sway in the prevailing wind or you can make a stand and lead from the front. Where governments are failing, our business communities need to step up.
Our ambition is to become the UK’s leading ethical agency by 2023, and we’re delighted to have reached a major milestone: We are now a B Corp!
The climate crisis pits the limited impact of the individual against the collective indifference of the masses – with countries, consumers, companies and politicians each pointing the finger at each other and carrying on with business as usual. Big changes with complex solutions are needed.
Mental health not-for-profit Men’s Minds Matter has launched a campaign sharing the last message sent by men to loved ones before they took their own life. ONS research shows that suicide is the biggest killer of men under 45, with men making up 76% of all suicides in the UK over the past decade.
Meta-owned Instagram is bringing back the option to view feeds chronologically, with two choices for users – ’Favorites’ and ’Following’. A press release announcing the move states: ”Favorites shows you the latest from accounts that you choose, like your best friends and favorite creators. In addition to this view, posts from accounts in Favorites will also show up higher in your home feed.
We can’t be the only one that has been having a bit of an internal struggle about the business we are in. Pedalling brands, whilst we discuss the climate emergency and the projected world heating passes over 2 degrees, feels conflicting.
Media companies and advertisers need to help stamp out climate-change misinformation, industry stakeholders have warned, after a major United Nations report highlighted the issue as a key obstacle.
Jake Dubbins is managing director at ethical creative agency Media Bounty and co-founder of the Conscious Advertising Network. Ethics and climate are a big part of what he does now, but you might be surprised to find that, not too long ago, he spent a few years with his metaphorical boots on the ground, working with Bahamian citizens to prepare for catastrophic hurricanes. We chatted with him about some of the weirder parts of that story, and how they’ve stuck with him.
Carl Jung's archetypes and their infographic-friendly framework are commonplace in advertisers’ tool kits, perfect for segmenting audiences and crafting brand personas. Media Bounty strategist Ellie Malpas takes a look at the four main archetypes and how they can be useful in reframing narratives.
While walking through Westminster underground in early Autumn 2020, Jake Dubbins, the managing director of Media Bounty—the London-based independent ethical creative and media agency—noticed a number of adverts he hadn’t seen anywhere else for brands such as BP, defense electronics company BAE Systems and some others.
