In this article, we’ll take you through: Who the Persuadables are How World Land Trust, Men’s Minds Matter and Jacob Douwe Egberts’ Peet’s engaged Persuadable audiences What worked: the techniques that had the biggest impact
In a world that’s lurching from one crisis to next, you can sway in the prevailing wind or you can make a stand and lead from the front. Where governments are failing, our business communities need to step up.
The climate crisis pits the limited impact of the individual against the collective indifference of the masses – with countries, consumers, companies and politicians each pointing the finger at each other and carrying on with business as usual. Big changes with complex solutions are needed.
Meta-owned Instagram is bringing back the option to view feeds chronologically, with two choices for users – ’Favorites’ and ’Following’. A press release announcing the move states: ”Favorites shows you the latest from accounts that you choose, like your best friends and favorite creators. In addition to this view, posts from accounts in Favorites will also show up higher in your home feed.
Featured Press - Former US president Donald Trump’s social app, Truth Social, launched on the App Store and quickly topped the free downloads chart. If the audience is there, will advertisers follow?