The evidence is clear: if brands want to sell more plant-based products to more people, they’ve got to tap into audiences who are reluctant to commit to veganism and aren’t interested in buying into a lifestyle. How do they do this? By ditching the labels, leading with benefits, and embracing flexibility.
A webinar from Media Bounty on developing simpler, sharper climate-related messages to engage new audiences with your brand. get your tickets here:
Featured press: first published in Little Black Book. Agency strategy experts respond to Beyond the Climate Bubble - our report which lays out strategies to market to the persuadables and argues that hyper-focusing on the ‘climate conscious elite’ won’t move the needle,