It’s unlikely that anyone on the Jet2holidays marketing team got to actually take a Jet2holiday this year. Jess Glynne’s ‘Hold My Hand’ and the refreshed 2024 VO went mega-viral as TikTokers stitched “Nothing beats a Jet2holiday” over nightmare holiday moments. But what does this teach us as marketeers? From our perspective, it’s an absolute masterclass...
Featured press: first published in Little Black Book. Agency strategy experts respond to Beyond the Climate Bubble - our report which lays out strategies to market to the persuadables and argues that hyper-focusing on the ‘climate conscious elite’ won’t move the needle,
Carl Jung's archetypes and their infographic-friendly framework are commonplace in advertisers’ tool kits, perfect for segmenting audiences and crafting brand personas. Media Bounty strategist Ellie Malpas takes a look at the four main archetypes and how they can be useful in reframing narratives.