Featured press: first published in Little Black Book. Agency strategy experts respond to Beyond the Climate Bubble - our report which lays out strategies to market to the persuadables and argues that hyper-focusing on the ‘climate conscious elite’ won’t move the needle,
Carl Jung's archetypes and their infographic-friendly framework are commonplace in advertisers’ tool kits, perfect for segmenting audiences and crafting brand personas. Media Bounty strategist Ellie Malpas takes a look at the four main archetypes and how they can be useful in reframing narratives.
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