Featured press: first published in The Drum. Legislation changes on the horizon with the UK’s digital markets, competition, and consumer bill and the EU’s green claims directive mean the stakes are getting higher for brands trying to communicate sustainability claims properly. Big companies could face penalties of up to 10% of global turnover, and individual fines of £30,000 (around...
Christmas: a time of joy, reflection, and fiery arguments with your loved ones. But Ellie Malpas of Media Bounty says it needn’t be that way – here’s how you can frame your way out of fighting. As advertisers, our job is to get our messages across in compelling, convincing ways. Why, then, do I have...