Campaign Ad Net Zero Awards winners 2023: Travel & Transport A campaign from ACT Climate Labs (a project powered by Media Bounty) and climate charity Possible, Bump into Brum supports Possible's ‘Car-Free Cities’ campaign to encourage people to reduce their car usage.
Featured press: first published in The Drum. Legislation changes on the horizon with the UK’s digital markets, competition, and consumer bill and the EU’s green claims directive mean the stakes are getting higher for brands trying to communicate sustainability claims properly. Big companies could face penalties of up to 10% of global turnover, and individual fines of £30,000 (around...
Media Planning Director Taylan Siseci argues that OOH might be losing one of its most powerful points of differentiation: its non-invasiveness.
In a world that’s lurching from one crisis to next, you can sway in the prevailing wind or you can make a stand and lead from the front. Where governments are failing, our business communities need to step up.
Our ambition is to become the UK’s leading ethical agency by 2023, and we’re delighted to have reached a major milestone: We are now a B Corp!
We can’t be the only one that has been having a bit of an internal struggle about the business we are in. Pedalling brands, whilst we discuss the climate emergency and the projected world heating passes over 2 degrees, feels conflicting.
Media companies and advertisers need to help stamp out climate-change misinformation, industry stakeholders have warned, after a major United Nations report highlighted the issue as a key obstacle.