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Sustainable Production

Decarbonising Production: When it comes to sustainability, agencies need to offer action as well as words

The average production project releases the equivalent of 6.2 tonnes of CO2. Thankfully, says Gemma Day at Media Bounty, there are plenty of ways to reduce it – just look at the example our agency has set. Sustainable advertising. Two words adland rarely used side by side, until recently. Advertising influences consumers, how they behave,...

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