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The Liberty Guild & Media Bounty among 2021 winners at The Drum Awards for Agency Business

The winners of The Drum Awards for Agency Business have been announced. This global competition celebrates the agencies that excel through strong workplace culture, effective management and excellent performance, and in 2021 received entries from Indonesia, Russia, Vietnam, South Africa, the United States and more.

The Drum is proud to present these awards with the support of its headline partner Scoro. With hundreds of agency, consultancy and professional service firm clients around the world, it has a unique insight into what makes an agency special.

This year’s jury featured agency leaders from around the world, representing both small independents and international consultancies – you can find out more about them here.

Dan Roche, Scoro’s vice-president of marketing, joined The Drum’s founder Gordon Young and head of The Drum Network Holly Hall at a virtual ceremony to name this year’s winning agencies. The show was broadcast live from The Drum Labs, The Drum’s new event space and media hub in Shoreditch. 

Media Bounty

Chair’s Award

Corporate Social Responsibility Strategy of the Year

In its own words, Media Bounty is “on a mission to become the UK’s leading independent ethical creative and media agency by 2023”. This is their response to the desperately-needed changes in our consumption habits, and a way to stay ahead of new legislation relating to sustainability and social justice.

The team believes that every interaction should make obvious their values, which are to be kind, conscious, honest, brave and curious. The agency has the notion of corporate social responsibility woven into its very fabric – something the judges felt was evident from their seeking B-Corp status, working with clients that align with their mission and other choices.

Since it opened its doors, the founders of Media Bounty have sought to operate a sustainable, diverse, inclusive agency. Today, it strives to improve the industry beyond its walls, pushing its peers to look further than greenwashing or press-pleasing PR stunts with the Conscious Advertising Network.

The judges praised the agency’s distinctive point of view, both in terms of how they operate and the dynamic culture they are working to create. Christopher Kenna, chief executive officer and founder of Brand Advance, who was the chair of this year’s jury, chose them for the Chair’s Award because “they show that advertising can be done responsibly, and marketing can have a conscience”.

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